City of Solutions: Thermax
In a Nutshell
Thermax's Water and Waste Solutions Division wanted an application that showcased its sustainable water management solutions for industries and cities, enhanced early engagement, and empowered its Pan India sales team. Maionic’s interactive solutions helped simplify the communication of their advanced water treatment and recycling benefits, and improved client interactions. These digital enhancements significantly amplified Thermax’s sales conversations, leveraging hidden touchpoints and enhancing customer engagement.
Impact Numbers
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Thermax set out to create new benchmarks of effective communication
Thermax’s marketing team was keen on building an application that was more immersive and visual. Thus driving effective communication and supporting its sales team. Limited traditional collaterals like brochures, PDFs, and physical-scale models were unable to demonstrate the practical benefits of their products, leaving a gap in the early engagement process. They recognized that these collaterals lacked versatility and failed to highlight how their solutions provided optimal and sustainable usage of water and waste.
We thought why not build an interactive platform which will be used by our customers. We didn't imagine it would have so many use cases. The experience of working with Maionic has been excellent.
Thermax and Maionic collaborated to provide a versatile, user-friendly interactive experience:
The application was divided into two sections: one showcasing Thermax products tailored to urban and industrial zones, and another highlighting corporate literature, achievements, milestones, and tech innovations of the Thermax Group.
Maionic worked closely with the Thermax industry experts to create a crisp and compact application that went through iterative design, planning, and wireframing - aligning with business objectives.
Each clickable equipment feature was enhanced with multimedia content like product videos and literature, providing detailed information to bolster sales presentations.
A gated feature was built into the application to track where prospects spent most of their time, offering valuable insights to sales teams about client interests and focus areas.
The application was designed to be web and mobile-friendly, optimized for trade shows, in-person meetings, and remote presentations.
We wanted to implement a tool that could provide more immediate, impactful, and flexible interactions from the initial stages of client engagement. We intended not only to improve the water division’s individual sales outcomes but also to set a benchmark for industry practices, encouraging other divisions within Thermax to adopt similar innovations.
Thermax elevated client experiences and empowered its sales team through digital innovation:
Maionic’s user-intuitive application was rapidly adopted and scaled across devices, encouraging sales teams to leverage it at various touchpoints: tradeshows, 1:1 meetings, pre-sales processes, and even instant messaging platforms like WhatsApp. This digital tool became a valuable conversation starter, facilitating discussions with prospects and enhancing client understanding through targeted visuals and information. By consolidating all Water and Waste solutions into a single, navigable interface, Thermax was now able to connect clients to its engineering and tech innovations seamlessly.
