The Fluke Interactive Hub
In a Nutshell
Fluke, a global leader in electronic test tools and software, faced the challenge of engaging digital buyers. They identified gaps in communications when showcasing their complex product range. Maionic helped change the way their sales teams presented their products by creating a compelling, interactive experience. Tightly aligned with their high-tech offerings, the experience enhanced interactions and facilitated sales conversations.
Impact Numbers
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Fluke wanted to empower its digital strategy and sales team
Fluke sought to make their digital presence more differentiated and exciting. They noticed that while their in-person 1:1 meetings were engaging, their digital channels lacked the same level of personalization. They wanted an experience that would showcase their products categorically in a clear and visually interactive manner. This would then open avenues of streamlining the early sales user experience. Thus attracting more potential customers and engaging prospects to achieve an increase in fruitful sales conversations.
Fluke Enables Engaging, Informative Sales Conversations with 3D Immersive Technology
This zone is attending to professionals like maintenance technicians and calibrated specialists so that they can explore and learn more about digital multimeters used daily across various industries.
This zone is attending to the Electric Vehicles Industry and its testing solutions. Professionals can explore and learn more about the installation, maintenance, and troubleshooting of safe, functional, and reliable charging stations.
Highlighting Fluke's continuous advancements in test and measurement instruments, this zone introduces innovative products designed to meet the evolving needs of industry professionals.
Building the New Normal
Maionic and Fluke brainstormed a structured approach to simplifying the product discovery process and enriching the user experience. They leveraged advanced digital tools to effectively communicate Fluke's diverse solutions.
The showroom includes interactive avatars and a user-friendly interface with videos, specifications, and whitepapers to guide and inform visitors.
Additionally, to transform these benchtop products into more compelling exhibits, they were scaled up to be life-size.
Fluke welcomed a more visual and interactive way of engagement
The internal sales team appreciated the clarity provided by this digital showroom to their clients. It brought benchtop products to life, allowing industry professionals to independently explore and understand Fluke's precision measurement and testing solutions. The application ended up being as informative and interesting as 1:1 meetings, generating more traction. Strategically embedded on Fluke’s Indian subcontinent landing page and accessible through instant messaging apps like WhatsApp, the showroom is now a key part of Fluke’s digital and sales strategy.
