Nexus of Solutions: A Forbes Marshall
In a Nutshell
Forbes Marshall wanted to bring their entire process and energy efficiency solutions onto one digital platform. A multinational company that has been driving innovation ahead for 75 years now, they sought to demonstrate their product’s application in massive work ecosystems easily. Maionic helped them achieve this by creating an interactive digital environment, featuring multiple zones and informative multimedia demonstrations. This fostered consistent communication across their large sales team, boosted product knowledge within, and greatly improved how they interacted with customers- transforming Forbes Marshall’s global sales approach.
Impact Numbers
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Forbes Marshall wanted to overcome traditional sales strategies
The marketing teams at Forbes Marshall sought to break free from traditional communication methods to convey product value and truly empower their sales team. Decades of specializing in high-performance valves, and refining energy efficiency in large workspaces, led to wanting to step up from communication methods such as PDFs and mobile comms which were inadequate in highlighting how their solutions could improve sustainability.
Unifying sales teams to know what their selling is brings conviction to create value for customers. That’s where I wanted to build something that would enable my teams to communicate our complex sustainability solutions. This then would streamline our processes, and boost our sales efficiency.
Forbes Marshall chose an application that showed the true potential of their products - powered by Maionic
Replica of state-of-the-art environment
Maionic helped create a digital replica of the Pune factory to immerse visitors into the world of Forbes Marshall. It included a welcome area where users were greeted and provided in-depth information about different factory sections.
Interactive Zones and Features
To create a more simplified and enjoyable experience for visitors, the immersive space was divided into four key areas: Knowledge Center, Manufacturing 360, Solutions Arena, and an Auditorium.
Knowledge Center
To provide detailed information, the center was divided into service, product, and history sections.
Manufacturing 360
Featured an immersive tour of the manufacturing area and training rigs used for employee training, enhancing understanding of the production process.
Solutions Arena
Focused on specific industries like chemicals and pharmaceuticals, demonstrating how Forbes Marshall’s products integrate into different equipment workflows.
Auditorium
Hosted webinars and on-demand videos to update customers on new offerings and re-engage their focus on sustainability solutions.
Detailed Overview of Equipment
To give a detailed demonstration of their product application, the environment provided a comprehensive digital tour featuring 7 large-scale industrial machines and over 25 product applications, including Industrial Boilers, MEE, Industrial Reactors, and Distillation Towers.
Product Interactivity
Through a collaborative effort with SMEs, detailed digital twins of the product were developed that brought technical drawings to life. This enriched visualization, coupled with interactive features such as clickable hotspots and drag-and-drop exercises, simplified the explanation of product applications, allowing sales members to effectively demonstrate product depth and functionality within the environment.
Adding the human touch
Visitors could interact with virtual avatars of industry experts who provided personalized guidance and insights, simulating a real-world tour experience.
By eliminating redundant communication methods, Forbes Marshall boosted sales team efficiency
Maionic's innovative application served as a unified platform, ensuring all team members were aligned and could utilize a consistent sales process. By providing comprehensive product information, the application empowered Forbes Marshall’s sales team to effectively cross-sell, upsell, and efficiently explain product details to customers, streamlining the sales process. With redundant communication methods out of the way, they could now highlight how their solutions could improve sustainability in plant operations.
