Process Developer Configurator: Merck
In a Nutshell
Merck aimed to adopt a more innovative approach to engage with their clients from the very beginning of projects. To achieve this, Maionic developed a configurator application that enabled them to plan and visualize manufacturing processes in an interactive manner. This solution not only strengthened Merck's strategic relationships and streamlined its sales processes but also provided clients with enhanced decision-making tools, significantly improving client satisfaction and operational efficiency.
Impact Numbers
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Merck was searching for a way to unlock their full potential and improve client collaborations
Merck often found the typical engagement process with pharma giants limiting. They were brought in towards the end of the manufacturing process planning - after many key decisions were already set in stone. This delayed inclusion meant Merck couldn't fully contribute their expertise and knowledge early on, which could really benefit their clients. Another challenge was streamlining their product information. Product info was scattered across different brand-specific pages, making it tough for their clients to get a complete picture. This slowed down and made decision-making more difficult. Merck recognized they needed an optimized way to work with clients – one that would give them early access and streamline product information. This would not only improve their efficiency but also strengthen their partnerships.
Merck collaborated on a digital platform that visualized the future and empowered pharma
Maionic collaborated with Merck to develop a user-friendly application that simplifies the process of visualizing and planning manufacturing expansions for pharmaceutical companies. The application starts with a video that gives an overview of the application. Once the user logs in, they can interact with a dashboard.
1. Workflow mapping and customization
Users can start from scratch or use pre-designed templates for quicker planning. They can drag and drop unit operations on the left-hand panel to create a cohesive process flow.
2. Product information
Users can know more about the unit operations they have chosen and customize the equipment based on specific requirements, including size, capacity, and accessories. The application also allows users to include competitor products for a comprehensive planning experience.
3. Enhanced Engagement
Users can explore different configurations and connect directly with Merck consultants for expert advice. They can review the process they have created and generate a PDF of the finalized workflow for internal discussions and submission to Merck.
Merck was able to highlight their expertise and position itself as a strategic partner
As a global science and tech company, Merck collaborates with scientists globally to push the boundaries of pharmaceutical development. The new configurator application was able to showcase this range of development effectively and transform how Merck connected with clients. The user-friendly application made it easier for clients to plan out their needs visually. Along with that, users could send project details directly to Merck, enabling experts to provide tailored solutions and recommendations should they need them. This approach shortened the sales cycle, helped decision-makers move confidently, and strengthened Merck’s position as a partner. The data gained from the application gave Merck a real edge, helping them tailor their offerings more effectively. The application helped both Merck’s team and their clients get up to speed on how to make the most out of their products, boosting satisfaction and loyalty along the way.
