VAI Packaging’s Avenale 3D Interactive Product Demo
In a Nutshell
VAI Packaging offers advanced packaging machines to the European market. They used a 3D product explorer at the Interpack Exhibition to present their new machine “Avenale 2” effectively. This solution provides a thorough understanding of the product’s functionality and key differentiators.
Impact Numbers
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VAI wanted to elevate product presentations that went beyond brochures
VAI Packaging, an Italian company with over 50 years of expertise in the packaging industry, faced the challenge of showcasing their machines effectively during initial customer interactions, often relying on traditional communication methods that couldn’t fully convey their product's value. Maionic created a 3D product demo offering a lifelike and engaging way to present its flagship product’s features and functionality. This solution helped VAI save time and resources, improve customer engagement, and streamline its sales process.
VAI collaborated on an immersive and simple experience to showcase its USPs
VAI Packaging partnered with Maionic to develop a 3D interactive product demo for their flagship machine, “Avenale,” which is tailored for engaging and interactive presentations.
The design was focused and minimalist to keep attention on the machine, its aesthetics, forms, and functionalities, creating an immersive yet straightforward user experience.
3D Product Viewing
We crafted photorealistic 3D models of the Avenale-2 to create an immersive virtual experience. This model offered a captivating 360-degree view, allowing viewers to explore every detail and functionality.
Key Feature Highlights
Spotlighting the crucial aspects using yellow accents pinpointed critical components. This helped emphasize its unique selling points and the precision that defines VAI’s engineering prowess.
Animations and Annotations
The 3D simulation went beyond static visuals, providing a comprehensive product demo experience. Integrated animations and annotations served as visual aids to effectively communicate complex machine processes. From operational workflows to highlighting capabilities, the process-based description enhanced the understanding of the Avenale-2’s functionalities with a compelling narrative.
For detailed understanding, users could click on the features next to the 3D model and it would take the user to where the feature is embedded, demonstrating how it works.
Film Changeover
Showcased how packaging material is loaded and aligned efficiently.
Sensor Technology
Highlighted the sensors that ensure film alignment even at high speeds.
Modular Forming Tube
Demonstrated the ease of adjusting or replacing forming tubes for different product sizes.
Flexible HMI Screen
Highlighted adjustable screen positioning for operator convenience and efficiency.
Access and Maintenance
Provided clear visuals of the machine’s accessibility for adjustments and repairs.
The demo was designed to be intuitive and modular, allowing even non-tech-savvy users to navigate and understand the machine’s capabilities.
VAI welcomed an innovative approach to product demos
For VAI packaging, making a 3D product demo for their flagship product “Avenale” was a game changer. They embedded this immersive demo into their product landing page, giving visitors a first-hand look and feel of the product and generating a lot of traction. The accurate, lifelike replica, communicated complex technical details, helping potential customers visualize the machine and understand its benefits. The animated demonstrations of features helped teach maintenance staff to understand the inner workings and maintenance of the product, easily. This saved time and resources eliminating the need for physical demonstrations. Because of its simple, intuitive, and virtual nature, the experience was accessible to all levels of users, equipping VAI’s sales team with a versatile tool to use at tradeshows, in-person meetings, and remote presentations. This demo was able to accurately showcase what VAI specializes in: innovative, reliable, and custom-made solutions that focused on quality and durability.
