Interactive Product Demos: Top Examples & Tools to Boost Engagement

In today’s competitive business world, attracting and retaining customers is crucial for success. Traditional product demos may have been effective in the past, but today’s tech-savvy consumers crave more immersive product experiences. This is where interactive product demos come into the picture.

The best interactive product demos offer a dynamic and engaging way to showcase a product’s features and benefits. Think test drive for a car—you take the product out for a spin to see its features in the real world and then decide if it's worth the purchase. Hands-on experience like this converts faster because prospects gain better product understanding and feel like they are a key part of the customer journey.

 In this article, we will explore interactive product demos, the different forms they can take, and a few product demo examples in B2B to support your understanding.

What is an Interactive Product Demo?

Interactive product demos are guided virtual tours that engage customers by allowing them to explore product features, test functionalities, and receive instant feedback. The idea is for prospects to understand the product’s value faster by engaging and interacting with it rather than just passively watching a video. Interactive demos are designed to help prospects visualize how the product is going to solve their problems. This method of interaction and visualization leaves a lasting impact on the prospect’s mind, and they are more likely to recall the product they’ve tested.

Interactive product demos can be tweaked to take a lot of different forms:

Videos: Interactive product demos can be viewed via video where a mouse cursor guides the user through the use and features of the product. Typically, software companies use demo videos to show prospects how their product works.

Simulations: Instead of the real product, prospects are given a replica or simulation. They can use tooltips, modals, and clickable buttons to explore the product’s features and functionalities.

3D product demo: Photorealistic visualization (or digital twins) of the product is placed in a 3D virtual environment. Information hot-spots and multimedia content are added along with interactive elements to guide users through the product.

Live interactive sessions: These product demos provide prospects with a live session of the product’s features and functionalities, making them feel as if they are engaging with the product in real time.

When done right, these forms of interactive product demos help bridge the gap between what customers are looking for and how your solution fits in. They make complex offerings easier to understand and more memorable. For eg, Maionic specializes in creating interactive 3D demos and virtual showrooms for industries like heavy machinery and MedTech, where products are large and sophisticated to showcase traditionally. If your product needs more than a brochure to be understood, an interactive demo might be the smartest way to tell your story.

Interactive Product Demos: Boosts User Interaction and Conversion

The stats prove it all: According to Navattic’s survey on the state of interactive demos, the top 1% of interactive product demos achieve 1.4 times higher engagement and a 3.9 times higher click-through rate compared to the top 25%. This shows how well-designed product demos can significantly boost user interaction and conversion potential.

Here’s why interactive product demos are so valuable to businesses:

Enhanced customer engagement

Interactive product demos go beyond static presentations. Customers can interact with product functionalities, see how they solve problems, and ask questions in real time.

Increased product understanding

Engaging with a product demo in real time helps customers better grasp product complexity, enabling informed decisions.

Shorter sales cycle

Since customers can understand a product’s value quickly, they’re more likely to make fast, informed buying decisions.

Increased conversions

A well-crafted interactive product demo communicates product value more effectively. In fact, Wyzowl’s video marketing survey states that 87% of people have bought a product after watching a product demo video.

The power of interactive demos lies in their ability to captivate attention and create a stronger emotional connection with the product. By offering immersive experiences, they enhance brand engagement and recall while helping customers better understand the product’s value.

Best Interactive Product Demo Examples

Now that we've discussed the importance of interactive product demos in boosting customer engagement, let’s look at some real-life product demo examples that showcase their effectiveness. These product demo case studies demonstrate how different brands have successfully used interactive product demos to attract and convert their audiences:

1. Grundfos – Sustainable Homes

Grundfos aimed to raise awareness within the plumbing community of the UK and Ireland about their sustainable homebuilding solutions. To do this, they partnered with Maionic to create an interactive 3D product demo that featured their entire portfolio of sustainable plumbing products. This demo was more than just a walkthrough—it functioned like a virtual showroom where visitors could interact with each product, view it from different angles, and understand its real-world applications. Contextual hotspots explained features and benefits, helping users better understand the role of each product in sustainable home systems. The experience also offered a direct line to Grundfos experts for questions and consultation, and linked to their E-Academy for continued learning. Over 3,400 visitors explored the demo and more than 1,000 product enquiries were received, making this campaign a clear success.

2. Clari Revenue Platform

Clari wanted to help enterprise sales teams better understand their end-to-end revenue operations platform. They created an interactive product demo that walked users through challenges like sales forecasting gaps, pipeline visibility issues, and revenue leakage. The demo had a structured, linear flow, with embedded tooltips and a smart pop-up encouraging users to book a live product demo at the right moment. The demo helped users visualize how Clari’s platform replaced disjointed spreadsheets with a unified system that surfaced insights in real time. By comparing the before-and-after experience, users could clearly see how Clari simplified complex revenue operations. The combination of contextual learning and interactivity made it a memorable and persuasive product demo experience.

3. Hitachi Vantara

Hitachi Vantara developed a remote-friendly Demo Center to deliver interactive product demos for its suite of data infrastructure and analytics solutions. These demos recreated real-world IT environments, allowing enterprise buyers to navigate products as they would be used in live settings. The Demo Center included on-demand sessions, personalized walkthroughs, and access to Virtual Training Labs, where users could test product functionalities hands-on. Additionally, their product showcase program gave partners access to Virtual Storage Platform (VSP) devices for physical demo setups. These touchpoints gave prospects and partners the opportunity to interact with products directly—learning about scalability, integration, and operational impact through immersive video-led walkthroughs. Hitachi’s strategy shows how interactive product demos can enhance technical product understanding in B2B.

4. Bigin by Zoho

Bigin by Zoho designed its interactive product demos to help small businesses explore CRM features without the learning curve. The platform offers an interactive, pre-recorded demo video where users follow along as the system demonstrates pipeline creation, email syncing, and workflow automation. For users needing more guidance, Bigin offers live product demo sessions with experts who tailor the walkthrough based on business needs. What makes Bigin’s approach stand out is its use of simple visuals and a clean UI—making it especially effective for those unfamiliar with traditional CRMs. Their library of how-to videos, case studies, and onboarding guides provides a full product journey that customers can explore at their own pace. This combination of video, hands-on interactivity, and expert support makes Bigin’s demos effective in boosting product understanding and accelerating CRM adoption.

Interactive Product Demos help boost marketing strategy

Interactive product demos have become a powerful tool for businesses to engage customers and showcase their products in immersive ways. By offering interactive video experiences, these demos cater to different user preferences and create meaningful connections with your product. Brands like Grundfos, Clari, Hitachi Vantara, and Zoho have proven that well-designed product demos can increase product understanding, drive conversions, and reduce the sales cycle.

Innovations like Augmented Reality (AR), Virtual Reality (VR), and gamified product walkthroughs are expanding how businesses build and deliver interactive product demos. These tools make product learning enjoyable, memorable, and impactful. The user behavior insights from interactive demos also provide valuable data to refine messaging and improve overall product marketing strategy.

If you’re looking to elevate your product marketing and create engaging product demo experiences, Maionic offers tailored solutions built around your goals. With over 15 use cases and a track record of creating high-value product demos, we’re here to help you bring your product to life.

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FAQs

What is an interactive product demo, and how does it work? 

An interactive product demo allows users to explore, customize, and engage with a product in real time—often through 3D models, tooltips, or clickable walkthroughs. It simulates the product experience, helping users understand features and value before purchase.

What are some examples of successful interactive product demos? 

Examples include Clari’s step-by-step revenue ops demo, Grundfos’ 3D showroom for sustainable plumbing products, and Bigin by Zoho’s guided CRM walkthrough. These demos engage users with real-time interaction and clear product storytelling.

How can I create an interactive product demo for my business? 

Start by mapping the user journey and highlighting key product features. Then, use no-code demo platforms or work with a partner to build a clickable or 3D experience tailored to your audience.

What tools can I use to create a 3D product demo? 

Popular tools include Threekit, Vectary, Maionic, and Unity. These platforms offer customization, real-time rendering, and integrations for embedding 3D demos on websites or sales tools.

How do I measure the success of my interactive product demo? 

Track metrics like time spent on the demo, interaction rate, CTA clicks, and demo-to-lead conversions. These insights show how effectively your demo engages users and drives action.

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